Scope of Work № SOW 2026 019 Page i / vi

Scope of work · brand identity design

Brand
identity.

A complete visual identity system, from initial concepts through finished brand guidelines. What is included, what is not, and on what terms it can proceed.

Client Client Name Project Brand Identity Design Prepared April 15, 2026 Prepared by Your Name, Your Business Name

Scope of Work · SOW 2026 019 Continued overleaf · page i / vi

Scope of Work № SOW 2026 019 Page ii / vi

01.

Part one

Project overview

This project is a complete brand identity design for Business Name, a business type launching in location or market. The goal is to create a visual identity system that communicates key brand attributes to target audience.

The identity will be used across primary applications: packaging, signage, digital platforms, print materials, etc.

02.

Part two

Deliverables

The client will receive the following:

D.01

Three initial brand identity concepts, presented as mood boards Visual direction and style exploration, three to five colour palettes per concept, typography direction with font pairings, and imagery and graphic style references.

D.02

One selected concept developed into a complete identity system Primary logo in horizontal, stacked, and icon configurations; a secondary mark for small applications; light and dark background variants; and minimum size and clear space guidelines.

D.03

Brand colour palette A primary palette of three to five colours plus accents where appropriate, with HEX, RGB, and CMYK values and usage guidance for each.

D.04

Typography system A primary heading typeface, a secondary body typeface, font pairing and hierarchy rules, and web safe alternatives where custom fonts are used.

D.05

Logo files in production formats PNG (transparent, 300 DPI), JPG (white background, 300 DPI), SVG and PDF vector files, in full colour, single colour black, and reversed white versions.

D.06

Brand guidelines document, PDF, 10 to 15 pages Logo usage rules and applications, clear space and minimum size, correct and incorrect usage, the colour palette, the typography system, visual style and graphic elements, brand voice and tone (where applicable), and application examples across media.

File formats & delivery Delivered via Google Drive in a single zipped package on completion. Brand guidelines as PDF; logos as PNG, JPG, SVG, and PDF.

Scope of Work · SOW 2026 019 Continued overleaf · page ii / vi

Scope of Work № SOW 2026 019 Page iii / vi

03.

Part three

Exclusions

The following are explicitly excluded from this scope and will be quoted separately if requested. The longer this list, the calmer the project.

Source files in native design software formats, such as Illustrator, Photoshop, or InDesign
Additional logo variations or alternative concepts beyond those specified
Brand photography, illustration, or custom iconography
Social media graphics, templates, or content creation
Website design, development, or UI / UX work
Marketing materials such as business cards, letterhead, or brochures
Packaging design or product mockups
Brand naming or tagline development
Copywriting for brand materials or brand story
Print production coordination or vendor management
Trademark search or registration services
Brand strategy workshops or market research
Animation or motion graphics for the logo
More than two rounds of revisions on the selected concept
Meetings beyond the three checkpoint meetings included
Rush delivery, completion in less than six weeks

Scope of Work · SOW 2026 019 Continued overleaf · page iii / vi

Scope of Work № SOW 2026 019 Page iv / vi

04.

Part four

Timeline & milestones

Estimated total duration six to eight weeks, kickoff to final delivery

01. Weeks 1 and 2

Discovery and research

Kickoff meeting to discuss brand vision, target audience, and competitive landscape. Competitive analysis and market research, mood board gathering, and development of three initial concepts.

Client provides: Existing brand materials, stakeholder list, competitive examples
Deadline: 5 business days from project kickoff

02. Week 3

Concept presentation and selection

Three initial concepts delivered with rationale. Client reviews and selects one concept to develop further.

Client provides: Written feedback and selection in a single consolidated response
Deadline: 5 business days from delivery

03. Weeks 4 and 5

Concept development and refinement

Selected concept developed into the full identity system, with a first revision round and, where needed, a second.

Client provides: Consolidated feedback per round
Deadline: 5 business days per revision round

04. Week 6

Brand guidelines

Compilation of the brand guidelines document, application examples and usage scenarios, then final review and approval.

Client provides: Final approvals on guidelines
Deadline: 5 business days from delivery

05. Weeks 7 and 8

Final delivery

All logo files prepared and packaged. Brand guidelines finalised. Complete file package delivered to client.

Timeline depends on the client providing materials, feedback, and approvals on time. Each phase begins only after the previous phase is complete and approved; client delays extend the timeline in turn.

Scope of Work · SOW 2026 019 Continued overleaf · page iv / vi

Scope of Work № SOW 2026 019 Page v / vi

05.

Part five

Client responsibilities

Provide existing brand materials within 3 business days of kickoff, including current logo files or assets, existing guidelines, brand colours and fonts in use, and any competitive references.
Attend three scheduled checkpoint meetings.
- Kickoff meeting, Week 1
- Concept review meeting, Week 3
- Final review meeting, Week 6
Designate one primary point of contact who will consolidate all internal feedback, communicate it in a single written response, and make final approval decisions on behalf of the organisation.
Provide consolidated written feedback within 5 business days of each delivery, and make selection and approval decisions within the revision rounds specified.
Share any industry specific requirements, regulations, or brand constraints at project kickoff, and approve all deliverables before requesting final files.

Late materials or feedback extend the timeline in turn. Failure to provide feedback within the five business day window constitutes approval and the project proceeds to the next phase.

06.

Part six

Approval process

This project includes two rounds of revisions on the selected concept. A revision round is one consolidated set of feedback that addresses every aspect of the current version. Client has 5 business days to review each delivery and respond in writing; silence past that window means the deliverable is approved, and that approval is final.

On change requests

Changes after approval are change requests, billed at 25% of the project fee, or your hourly rate.

Different creative direction after approving a concept
Changing approved colours, type, or design elements
Revisiting decisions already finalised

Revisions must build on the original brief. Requests that introduce new deliverables, change fundamental requirements, or expand the scope are not revisions and will be quoted separately. Additional rounds beyond those included are billed at your hourly rate.

Scope of Work · SOW 2026 019 Continued overleaf · page v / vi

Scope of Work № SOW 2026 019 Page vi / vi

Validity

This scope is valid for thirty days from the prepared date above. Pricing and deliverables are based on this document. Any change to scope requires a written amendment and may affect cost and timeline.

Agreed and accepted

Client

SignatureSign here

Printed nameClient name

DateDate

Freelancer